Cleveland Men Are Changing Their Attitude about Plastic Surgery
The new Dove for Men commercials point out the growing interest men are taking in their personal appearance. Men have always been conscious of the way they look, but it's only in more recent years that it's been socially acceptable for men to take personal grooming beyond the barbershop. A shave and a haircut, a spray of Right Guard and a splash of Old Spice for decades defined the acceptable limits of male grooming. Television and magazine ads for cosmetics and personal care products have long covered every inch of a woman's anatomy; but for men, the freedom to openly pursue a more attractive physical appearance is a new experience.
Even when men began to express interest in expanding their grooming routines, they were marginalized, labeled "Metrosexuals." Society assumed that only a narrow group of upscale urban dwellers could possibly be interested in the kind of careful grooming that was normal female routine. It seemed inconceivable that mainstream "manly men" would openly embrace eyebrow tweezing, manicures and skin conditioning. Well, that was then and this is now! Dove's new male product line proves that society has changed. Men are as interested in feeling good about their skin and bodies as women are and, at long last, aren't afraid to say so.
Plastic surgeons have certainly noticed the new male perspective on personal appearance. Men are becoming as knowledgeable as women about the benefits of cosmetic surgery in maintaining a healthy, youthful appearance. Many men now undergo face lifts, brow lifts, neck lifts, eyelid surgery and Botox injections to maintain their virile appearance and competitive edge in the workplace. Body contouring plastic surgery such as tummy tucks and liposuction are becoming popular with men for the same reason.
When performed by an expert board-certified Cleveland cosmetic surgeon, cosmetic surgery can give men the added self-confidence in their appearance they need to compete successfully.